So many For Sale signs everywhere you look… so many newspaper/magazine advertisements that rarely produce buyers… so many listings that have been listed for over a year… so many brokers hungry for listings with no real intention to spend any significant time finding a qualified buyer.
There was a time when 35% of all real estate sales were the result of buyers riding around and seeing a For Sale sign on a property that seemed to be of interest to them. Today, the For Sale sign accounts for less than 10% of buyer motivation. Why? Most buyers don’t shop anymore by driving around or scanning advertisements. They shop on-line via those agency website that appeal to them and that offer useful information. www.Realtors.com is the largest resource of information and buyers become easily-addicted to previewing properties in the comfort of their home. They often contact the broker of their choice and partner to identify desirable locations, features and prices that fit their budgets. A good broker realizes that most of these prospective buyers will not be ready to actually purchase a property for six months or more. They are shopping to become better acquainted with what’s available and what prices are being asked for properties of interest to them.
Professional brokers use this time to develop a trusting relationship with these eventual buyers. Too many brokers are motivated by the quest of a quick commission rather than developing a relationship with buyers that will endure long after the closing because a friendship often evolves. The lead time can be used to answer questions, identify concerns, and obtain mortgage pre-approvals. It's also a time to have the broker visit properties of threshold interest for an on-site preview to take some pictures to send along to a shopping buyer by the regular exchange of e-mails.
Listings often languish on-the-market for long periods of time not so much because the property isn’t deserving of serious buyer interest, but all too often because the broker representing the seller hasn’t a clue as to what it really takes to make a mutually-satisfying sale happen. The mechanics of selling properties doesn’t require any special skills; it requires persistent and creative attention to staging the property (a la HGTV programs), emphasizing the best features, and overcoming the negative aspects of the property. Selling properties is more about matching properties to people’s preferences… not a churning process of employing smoke and mirrors tactics.
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I’d like to think that this blog information is useful, especially to buyers who might want me to represent them in the MidCoast Maine marketplace as their buyer broker. Call me on my cell phone (207-228-3248) anytime if you’d like to know more about how I might be a useful resource to you in your search for a Maine home.
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